Maybe the chips brand ’Doritos’ is even bigger in the States than in Holland. Doritos made a competition of creating your own tv commercial for Doritos. You could upload your USG (User Genarated Content) on the special promotion website http://promotions.yahoo.com/doritos/. The winner of the competition was realy shown on tv. And it was broadcasted during the SuperBowl. The best viewed program in the States, I think.